About the Customer

A leading healthcare provider with multiple locations wanted to improve patient engagement by delivering personalized experiences, streamlined appointment booking, and enhanced digital content delivery.

Challenges

• Fragmented Patient Experience – Lack of a unified platform for engagement.

• Inefficient Appointment Scheduling – High no-show rates due to poor user experience.

• Limited Personalization – Generic content that failed to engage users.

• Slow Content Updates – Difficulties in managing health-related information across platforms.

Our Solution

We implemented Optimizely CMS and Commerce, creating a seamless and personalized experience:

• Personalized Patient Portals – Integrated Optimizely CMS for a tailored experience

• AI-Driven Content Recommendations – Delivered relevant health articles and updates

• Streamlined Scheduling – Integrated Optimizely with third-party appointment systems

• A/B Testing & Optimization – Leveraged Optimizely Experimentation

• Scalable Cloud-Based Solution – Hosted on Azure for high availability

Team Structure

A dedicated team consisting of:

• Technical Architects

• Data Scientists

• Python Developers

• QA Engineers

• Business Analysts

• UI/UX Specialists

The team operates in a distributed manner, working collaboratively across different locations while maintaining constant communication and coordination.

Technology Portfolio

Category

Technologies

Optimizely Platform

Cloud

Optimizely Development

Integration

AI

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Process Followed

• Discovery & Requirement Analysis

Conducted workshops with healthcare stakeholders to identify key challenges

Assessed existing CMS and digital infrastructure

Defined KPIs for engagement, appointment conversion, and site performance

• Solution Design & Architecture

Proposed Optimizely CMS & Commerce as the foundation for digital transformation

Designed a modular, headless CMS approach to ensure flexibility

Integrated personalization and AI-powered content recommendations

• Implementation & Integration

Developed a user-friendly, mobile-responsive patient portal

Integrated third-party scheduling systems for seamless appointment booking

Enabled real-time content updates via Optimizely CMS

ImplementedA/B testing usingOptimizely Experimentation to optimize UI/UX

• Testing & Optimization

Conducted performance testing to ensure fast load times

Used data-driven insights to refine engagement strategies

Implemented progressive rollout using feature flagging

• Deployment & Training

Deployed the solution on Azure cloud for scalability

Provided training to the healthcare provider’s content management team

Set up continuous monitoring and optimization strategies

Benefits Accrued

• 40% Increase in Patient Engagement – Personalized content boosted user interaction

• 30% Reduction in Missed Appointments – Improved scheduling & automated reminders

• 20% Faster Website Performance – Optimized CMS for enhanced load times

• Effortless Content Management – Healthcare professionals could now update critical health info instantly