Salesforce Communities or Salesforce Experience are brand spaces designed specifically for Salesforce customers to connect with the community outside their org (i.e., employees, partners, and customers) and collaborate with them using relevant data and content. Community Cloud is now called Experience Cloud. This is to better reflect the many types of connected digital experiences you can create—including portals, websites, help centres, forums, and mobile apps. The UI has also changed in setup. An organization can build a community to meet any number of needs, but there are three main community types in Salesforce:
You can create a digital experience for any situation where you want to present a beautiful external-facing interaction with your Salesforce CRM. Popular examples include:
Customer Community
A customer community Is a kind of self-service portal that provides support and feedback (FAQs, articles, documentation, and discussions with other customers — for instance, using a Salesforce Success Community). Salesforce customer communities help organizations share relevant information, create a better customer experience, and increase engagement.
Employee community
Portal for HR and IT information, that allows employees to connect with each other and provides them with a single space for shared files, searchable knowledge databases and training materials, schedules, project management, and organizational documentation or announcements.
Partner community
Is a specific information hub for B2B orgs that allows sales teams and resellers to easily access needed data and collaborate in real-time to close more deals. It’s a space where partners can manage their business, learn best practices, get the support they need, and connect with Salesforce employees in a secure environment.
Enable Digital Experiences in Salesforce
Create an Experience cloud site
Access Community Workspaces
Salesforce administrators can reach Experience Workspaces from Setup. Enter All Sites in the Quick Find box, then select Workspaces for the appropriate site.
The streamlined Community Workspaces centralizes community moderation, building, and administration. Access Community Builder, administration, dashboards, and other features from one place.
Access Experience Builder
If you're a Salesforce administrator, go to Setup, and in the Quick Find box, enter All Sites. Select the Builder link for the appropriate site.
Click Home in the top navigation bar to see the Pages menu. In the Pages menu, enter Search in the search box then select Search from the list.
Use Experience Builder to customize your site. Experience Cloud offers many types of sites, from community portals to online stores. Based on the template you choose; Experience Builder provides a list of pages and components that you can use on those pages. Create themes to fit your custom branding, and when you’re ready to go live, publish your site.